Mercury—In Person Events
Mercury’s annual three-day off-site, hosted in destinations like Austin, Santa Fe, and Maui, is a meticulously planned, themed experience with customized programming. As a remote-first company, this gathering provides employees with a rare opportunity to connect, collaborate, and celebrate wins. I lead the event’s creative direction, strategy, logistics, and multi-million dollar budget, ensuring an unforgettable trip for our 1000+ attendees. In short, this is not your average corporate event.
Mercury—Virtual & Hybrid Events
Each year, Mercury hosts a virtual conference called 202X, featuring world-renowned thought leaders speaking on a central theme. This event has become a cornerstone of company culture, inspiring employees, and its success has led to the creation of an external counterpart. I lead the development, creative direction, and production of this event, managing vendors, overseeing logistics, and ensuring seamless execution across multiple channels. From speaker curation and content alignment to merch design and production management, I ensure every detail reflects Mercury’s vision and business goals.
Mercury—Shop
Thoughtfully crafted physical details create magic moments. At Mercury, merch plays a vital role in boosting morale, strengthening company culture, and enhancing brand visibility. I’ve designed and produced everything from books to hats to surfboards, collaborating closely with business stakeholders, designers, and external suppliers to bring each piece to life.
Restaurants, Activations and Events
My background in hospitality includes founding and providing creative direction for the Toronto-based restaurant Sakai Bar, as well as A Pleasurable Lunch, a pop-up lunch series. I have also produced numerous brand activations, including the Toronto launch of Alison Roman’s Nothing Fancy and a pop-up series for Tiger Beer, Tiger Trading Co., in New York City.Creative
I have acted as the creative director and stylist on a number of still life projects with photographers such as
Kristina Dittmar and Gemma Warren.